When it comes to babies, there are the milestones everyone thinks of: first steps, smiles, and sweet first words. But the real parenthood wins aren’t always mentioned in the memory books.

Frida tasked us with highlighting the incredibly real, hilarious reviews parents left about their products. So we turned these into reenactments, and had a lot of fun doing it.

Featured in Communication Arts 2022

Directed by Quinn Katherman
Voiced by Amy Schumer

Created at former agency, World Famous